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LaneyKT avatarLaneyKT avatar
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@LaneyKT

Creating a platform that utilizes the power of storytelling to inspire action on humanity’s most urgent challenges.

https://www.linkedin.com/in/laneykraustaddeo/
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About Me

Laney Kraus-Taddeo is a creative producer, filmmaker, and screenwriter.

I've spent the last five years as a producer in the political space garnering over 6B views for Kamala Harris and Joe Biden. I'm currently in the entertainment industry at a creative agency making social video content for music artists like JLo, the Jonas Brothers, and Katy Perr, totaling 730M views.

Check out my favorite work here: https://gondola.cc/laney.kt

Projects

Building an Infrastructure to Create High-Impact Narrativespending grant agreement signature

Comments

Building an Infrastructure to Create High-Impact Narratives
LaneyKT avatar

Act Write Here

12 days ago

@Keaton-Lee thanks for the question! I would enlist a few people from the industry (maybe my Emmy winner friend or specifically seek specific backgrounds from writer to producing to distribution) and pair it with judges who are experts in the cause area that the competition is grounded in. So there's a good mix between both groups.

While it can be hard to predict virality, video content is what I have been doing for my career! I understand the hooks, non-linear editing styles, and how the volume of content can lead to consistent engagement. A rising tide lifts all boats because even if, out of all the 208 videos slated for distribution, got only 5K views each, that's 1.04M views total. Which is half of the goal, without even attaining what is considered "viral." Let's say there's some videos that get more views than others and it's an average of 45K views across the board, that brings it to 9.3M views in total, and I'm being conservative.

In my experience, virality is quality paired with volume, and my background has made me ready to produce this level of volume. Let me know if this answers your comment!

Building an Infrastructure to Create High-Impact Narratives
LaneyKT avatar

Act Write Here

19 days ago

@Austin Appreciate your kind words. Thank you for confirming that!

Yes, platforms can die before they even get started due to how challenging it is (ie the cold start problem) to pull off. Rather than hearing it from me, I also secured testimonials from leaders in the industry about how this solves the serious pain point. I hope I've show a strong flicker of activated people so I can have the opportunity to prove the fire that is just under the surface here.

The infrastructure is where this can springboard into something powerful because I think I can unite the current fractured networks across different these creatives in the pursuit of impactful stories from people who are continually looking for ways to be creative.

@MarcusAbramovitch has this helped for you?

Building an Infrastructure to Create High-Impact Narratives
LaneyKT avatar

Act Write Here

20 days ago

@michaeltrazzi Okay, I see where the confusion comes from here. I'm looking for funding that can be rolled up into a SAFE. I've seen that done before on this project and this one. I'm looking to complete my round with people and partners in this space who understand the impact/mission-aligned part of this not only because I respect their work, but I think I can contribute to making impact, too.

Rather than assuming a blended capital model, where philanthropic donations flow as charitable funding or grants, it is instead that Manifund would hold the SAFE and any eventual equity and all proceeds from a future liquidity event would revert to Manifund's charitable pool.

This catalytic funding would allow me to hit the ground running on this project immediately and I wouldn't have to keep spending time on the fundraise itself. This applies for the $100K minimum, too, because I can then go to the funds who are ready to deploy, but can't activate until I have a terms sheet.

Building an Infrastructure to Create High-Impact Narratives
LaneyKT avatar

Act Write Here

20 days ago

Hi @MarcusAbramovitch! I'm building a platform for actors to perform scripts online + writers to hear their characters come to life (for profit, any story can be hosted). Then, want to use that infrastructure to run script competitions (non profit, only cause aligned stories can be hosted) where they can still hear the work performed, create clips of that work for social media distribution, and get people interested/involved because of the impact-aligned stories written specifically for the competition.

My intention was to portray this as an investment multiplier rather than a donation multiplier. The VCs are simply investing, but don't want to be the first mover. So, if I can find that initial check or investor to set the terms, they are happy to come in and fill 55% of the round. Not conditional, but soft-circled. They would join in on the $1M SAFE totaling $550K across the three funds. Happy to chat more if you have any follow ups.