@MarcusAbramovitch After studying the base rates on content creation a lot, I would argue that it IS highly skilled. It normally takes years to get any sort of meaningful traction on Youtube because it is extremely competitive. I think Michael's traction there would put him in the top ~2% of channels.

I've talked to maybe 100 EAs interested/working in content creation/media, and Michael is easily top 5 in terms of knowledge and how good his takes are. So I would be more confident that he's much more well positioned to tackle this than the average EA. Content is also very power law distributed, where a video that is 10% better than the competition might not receive 10% more views, but 10 times as many views.

Wouldn't be surprised if this project is getting 10m views per month within a few months.