Advertise Christians for Impact (EA for Christians)

Description of proposed project

Coauthored by JD Bauman (christiansforimpact.org ) and Nick Brown (Effct.org)

Christians are called to serve, to love their neighbor, and to care for the poor, the marginalized, and the vulnerable. This ethic of service and sacrificial love has deep overlap with the aims of the Effective Altruism movement: to do the most good with our time, careers, and resources. Christians for Impact (CFI) exists to make that connection more visible and actionable for Christians who want to live lives of high-impact purpose in service to Christ.

CFI offers a wide range of high-leverage initiatives, including:

- Two annual 150+ person conferences for Christian professionals, recently featuring the Archbishop of Canterbury

- 100+ annual 1-on-1 Career advisings

- A website on careers, a website and blog on EA and Christianity, altogether averaging together 120,000+ yearly visitors

- A curated impact job board

-- A monthly newsletter

- Consistently strong social media content and community engagement (see CFI Instagram)

We believe that these initiatives are exactly what the moment calls for — and that with the right digital strategy, they can scale to reach thousands more high-potential Christians.

Effct.org is a great fit for a digital partnership to help CFI harness the power of paid advertising and data-driven experimentation.

Our goal is to:

-Grow CFI’s newsletter and quiz completions

-Drive engagement with 1-on-1 EA-informed coaching, resources, and job opportunities

-Convert organic social engagement into deeper relationships and applications

-Identify and scale what’s working, drop what isn’t, and iterate using an EA-style lens of cost-effectiveness

This project is modeled after Effct.org's work with Consultants for Impact, a similarly aligned organization. That campaign produced results that exceeded expectations by a factor of 9.

SCOPE OF PROJECT:

-Strategy and goal-setting with CFI’s leadership

-Creation of compelling creative assets that resonate with Christian professionals

-Paid advertising campaigns across Meta, LinkedIn, and other platforms

-List-building, email sequences, and lead nurturing

-Transparent reporting and continuous iteration based on EA-style evaluation metrics

With ACXG funding, we will empower CFI to grow their reach, improve their impact per dollar, and help more Christians live out their faith in high-impact, evidence-informed ways. This is not just about more impressions, it’s about helping people make career decisions that align with the greatest needs in the world and the greatest calling on their lives. These impact areas, articulated at christiansforimpact.org/summary , are well aligned with ACXG’s priorities.

Why are you qualified to work on this?

Christians for Impact is already doing the hard and important work of helping believers connect their faith with global problems worth solving. What we need now is scale. We've talked to EA marketing consultants and worked with a few in the past, interviewed career advising orgs with similar needs, and isolated marketers skilled at tackled our bottlenecks. That’s where Effct.org comes in.

Effct.org is a full-stack digital marketing agency that specializes in campaigns that drive measurable behavior change. We’ve run millions of dollars in paid ads and know what works and what doesn’t — not just in theory, but in real-world campaigns with tight budgets and high stakes. Our work spans strategy, execution, and analysis. We don’t just make things look good — we make them perform.

We were founded eight years ago to serve the Effective Altruism space. Our very first client was GiveWell. But at the time, there was little appetite for paid digital marketing in EA, so we expanded our work to support high-impact organizations across government, public health, and education. Today, we work with five counties in Colorado — including Eagle and Pitkin, home to Vail and Aspen.

One example: in Summit County, our multi-year anti-vaping campaign helped contribute to a stunning 71% decrease in teen vaping over the duration of our work. That campaign was rooted in message testing, micro-targeted ad placements, and EA-style iteration to move metrics that matter.

We’ve brought the same rigor to values-aligned nonprofits like Consultants for Impact (CFI), where we recently completed a digital engagement campaign that achieved results that were 9x higher than expectations.

Some highlights:

-11.8M Meta impressions (vs. 2M goal)

-7,000+ new newsletter signups

-66% increase in website visitors

-214 career advising applications in Q2 alone — nearly matching their total for all of 2024

We at Effct.org see a similar opportunity with Christians for Impact. They have a compelling mission, strong infrastructure, and early traction. We have the tools to take that to the next level. Our team of six brings nearly 30 years of combined digital marketing experience — and we approach every project with the discipline of high-leverage experimentation, clear KPIs, and relentless focus on what works.

Nick Brown, Effct.org’s founder and CEO, is a committed Christian and a Deacon at his local Presbyterian church. He’s also a longtime EA participant and ACX reader. He believes in the mission of Christians for Impact and sees this as a chance to help bridge the gap between two powerful moral traditions — using digital tools to serve Christ and maximize global impact.

References:

Sarah Pomeranz, CEO at Consultants for Impact, sarah@consultantsforimpact.org

Becky Peltier, Public Health at Summit County, CO, Becky.Peltier@summitcountyco.gov

What would you do if not funded?

Christians for Impact is a mere ~$200k / year organization, and relies on private donations and does no fundraising (and does only a few grant applications each year). We currently are spending $1k/month on marketing, and this would increase that budget to approximately $4k/month. This is the highest marginal value project at this time. Without ACXG funding, this campaign almost certainly will not happen at this scale or with this speed, with the most likely average outcome being $2k/month on marketing, approximately 1/4 of the size of this proposal.

How much money do you need?

We are seeking $40,000 for an 8-month campaign to scale Christians for Impact (CFI) using targeted, evidence-based digital outreach. Budget breakdown: $20,000 for digital ad investment (Meta, LinkedIn) to reach Christian professionals in the developed world who are most likely to engage deeply with CFI’s programs. $20,000 for agency services — strategy, creative development, targeting, reporting, and optimization — to ensure every dollar spent is driving measurable results. Projected impact over 8 months: Reach: 2.8–3.6 million highly targeted impressions New newsletter subscribers: 4,200–5,500 Quiz completions: 1,500–2,000 Career advising applications: 160–210

Supporting documents

You can learn more about Effct.org here: https://www.effct.org/

This campaign will be modeled on the transformational work Effct.org has done with Consultants for Impact. You can read a case study on that campaign here: https://www.effct.org/consultantsforimpact