Hey there, we have a tool that encourages people who aren't willing/able to go vegan yet to offset their impact on animals through donations to effective charities: https://compassioncalculator.org/

Seems like it would be valuable to encourage users to offset their consumption as they reduce it in the app so that they're doing more good for animals on their diet journey (whatever their ultimate destination).

If you'd like to chat about this, hit me up at aidan@farmkind.giving

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