The numbers from the previous programs look extremely promising and I trust the team's ability to even improve upon them.

I think, Meta-Fundraising is just about the most important thing we can do in our movement and I can't think of any better conditions for things to work out than a CE-incubated charity led by these two people!

I think, for the longest time, I thought of MEL in animal advocacy as something that all the larger and more established organizations have figured out. It's quite an insight to first learn about MEL through The Mission Motor and then discover how many of our movement's most prominent organizations seem to not only not have it figured out, but are actually lacking quite severely. Systematically approaching impact evaluation is something that I consider to be core-EA, and something that the farmed animal movement appears to be quite far behind on.

I consider Profit for Good a bit of a long-shot, but one with enormous potential. If successful, I believe the initiative can be fundamentally landscape-changing for the farmed animal movement and I'll welcome any well reasoned attempts at such ambitious goals. As a side note, I greatly appreciate the recognition of informational value that this project may bring about.